Information Technology World

It is the practice of using the IP, the network address of the connecting computer, whether robot or human, and sending different content based on that. The database used to assist with the process. In the case of geo-targeting: Databases stores various ranges of IP addresses, and indicates where this ranges of IPs are in the world. A geo-targeting script scans the list to see in which country the current IP is located. Programmer can use this value to effect changes in presentation or logic. In the case of cloaking : Databases stores the IP addresses of the various spiders that may hit your site. The cloaking script scans the list to see if the current IP is a spider. The programmer can use this information to effect changes in presentation or logic. Implementations of IP-delivery-based cloaking also look at the User-Agent header of the request. The user agent header is a header sent by both browsers and spiders. But it is not regarded authoritative, bec...

It is similar to cloaking in that it provides different content depending on the type of visitors by their physical location on earth. Search engine spiders are not treated any differently than human visitors. Geo-targeting E.g. Provide different content to a user from France than to a user from the United States. We can say it is related to foreign search engine optimization. E.g. Google uses geo-targeting to redirect users of www.google.com to country-specific domains. Geo-targeting is regarded as ethical by all search engines. Image Courtesy :  http://www.innovationinpractice.com/

It refers to the practice of delivering different content to a search engine than to human visitors browsing a web site. Cloaking Cloaking is usually implemented through IP delivery. Google says that “….. cloaking …. may result in removal from our index.” Dan Thies states that “we do not consider IP cloaking to be an acceptable techniques for professionals to associate themselves with.” The New York Times uses IP-delivery-cloaking to show search engine spider the entirely of a news article, but only shows the abstract to a regular user. Matt Cutts of Google states “Googlebot and other search engine bots can only crawl the free portions that non-subscribed users can access. So, make sure that the free section includes interesting content that offers value.” Cloaking is often suggested as a solution to preexisting sites that use Flash or AJAX. It is also only way to implement indexed subscription-based content.

“Search engine optimization efforts can be made after a website is launched?” This is most common question rises in the mind where ever SEO is required how a website. Let see the main concept : Common misconception is that search engine optimization efforts can be made after a website is launched. Design web site in such a way that can be friendly with search engine. Otherwise that can be larger and more difficult task. If web site has to be redesigned or even partially redesigned, the technical problem should be handle. E.g. If URL are changed, old URLs must be properly redirected to new once with similar relevant content. Image Courtesy :  http://searchdogmarketing.com/

Google’s Page Rank : We often hear about the Google's Page Rank. Let us see what is Google Page Rank in some quick and short overview given below : PageRank is an algorithm patented by Google. It was invented in the 1990s by Larry Page and Sergey Brin. PageRank implements the concept of link equity as a ranking factor. Each page linking to another page increases the PageRank of that other page. But it is out of date algorithm. PageRank is just one factor in the collective algorithm Google uses when building SERPs. It may be possible that a page with a lower PageRank ranks above one with a higher PageRank for a particular query. Building relevant links will contribute to a higher PageRank. Google attempts to detect and devalue irrelevant links that are probably used to manipulate it.

SEO (Search Engine Optimization) : Search Engine Optimization is a technique which helps search engines to find & rank your website higher than the million of other websites in response to a search query. SEO helps you to get more traffic form search engines. Like : Google, Yahoo, MSN, Bing & etc. People can also conduct much of their shopping,booking and social transactions online through the result pages of the search engine. We often use many site like Flipcart, SnapDeal, Ebay, BookMyShow & etc for our routine shopping online. So because of SEO only we can able to view various websites in the listing of search engine’s result pages on the top ranks.

By  Tom Denton Link building is critical to your online success and article marketing is said to be one of the best ways to build links. Why do you need to build links? Basically its quality backlinks that to a large extent help determine your rank in the search engines. Most SEO strategies you undertake is for receiving links to your site so you can get to the coveted number one spot. Article marketing involves using articles to expose your site. The more people know of, and about you, the better your chances for getting links. This will eventually lead to more traffic, to pull you up in the search engine rankings. Submitting articles to the various article directories is one of the best ways to achieve this. What you do is, submit original quality articles to the top ranking directories. You can easily do a Google search to find them. Ezine Articles is ranked among them. When your article has been approved and published, you’ll get a link from the particular directory ...