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What is Geo-targeting ?

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  • It is similar to cloaking in that it provides different content depending on the type of visitors by their physical location on earth.
  • Search engine spiders are not treated any differently than human visitors.
Geo-targeting

  • E.g. Provide different content to a user from France than to a user from the United States.
  • We can say it is related to foreign search engine optimization.
  • E.g. Google uses geo-targeting to redirect users of www.google.com to country-specific domains.
  • Geo-targeting is regarded as ethical by all search engines.

Image Courtesy : http://www.innovationinpractice.com/
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