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What is Google Page Rank ?

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Google’s Page Rank :

We often hear about the Google's Page Rank. Let us see what is Google Page Rank in some quick and short overview given below :


  • PageRank is an algorithm patented by Google.
  • It was invented in the 1990s by Larry Page and Sergey Brin.
  • PageRank implements the concept of link equity as a ranking factor.
  • Each page linking to another page increases the PageRank of that other page.
  • But it is out of date algorithm.
  • PageRank is just one factor in the collective algorithm Google uses when building SERPs.
  • It may be possible that a page with a lower PageRank ranks above one with a higher PageRank for a particular query.
  • Building relevant links will contribute to a higher PageRank.
  • Google attempts to detect and devalue irrelevant links that are probably used to manipulate it.

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