- It refers to the practice of delivering different content to a search engine than to human visitors browsing a web site.
| Cloaking |
- Cloaking is usually implemented through IP delivery.
- Google says that “….. cloaking …. may result in removal from our index.”
- Dan Thies states that “we do not consider IP cloaking to be an acceptable techniques for professionals to associate themselves with.”
- The New York Times uses IP-delivery-cloaking to show search engine spider the entirely of a news article, but only shows the abstract to a regular user.
- Matt Cutts of Google states “Googlebot and other search engine bots can only crawl the free portions that non-subscribed users can access. So, make sure that the free section includes interesting content that offers value.”
- Cloaking is often suggested as a solution to preexisting sites that use Flash or AJAX.
- It is also only way to implement indexed subscription-based content.
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