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What is Cloaking ?

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  • It refers to the practice of delivering different content to a search engine than to human visitors browsing a web site.
Cloaking
  • Cloaking is usually implemented through IP delivery.
  • Google says that “….. cloaking …. may result in removal from our index.”
  • Dan Thies states that “we do not consider IP cloaking to be an acceptable techniques for professionals to associate themselves with.”
  • The New York Times uses IP-delivery-cloaking to show search engine spider the entirely of a news article, but only shows the abstract to a regular user.
  • Matt Cutts of Google states “Googlebot and other search engine bots can only crawl the free portions that non-subscribed users can access. So, make sure that the free section includes interesting content that offers value.”
  • Cloaking is often suggested as a solution to preexisting sites that use Flash or AJAX.
  • It is also only way to implement indexed subscription-based content.

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